2015 Speakers

Keynote Speakers

A Beautiful MessEmma Chapman and Elsie Larson are sisters. Together they own A Beautiful Mess, a women’s lifestyle company focused on creating happiness every day through a homemade lifestyle. They share home decor projects, recipes, crafts, and bits of life in Missouri. They’ve release two books, created a best-selling photo editing app and sell their brand of craft products and teach online classes at Shop A Beautiful Mess. Just this last year, they announced they’ll be making over and donating a home to Habitat for Humanity.

Becki CrosbyBecki Crosby (aka Whippy Cake) is a brand + business mentor, influencer and commercial stylist with an abstract way of working. She believes in a world where people put more value on who you are on the inside than what you look like on the outside. Her motive is to help businesses and individuals equip themselves with the resources and confidence they need to demonstrate their potential and prove that they are without question an undeniable force to be reckoned with.

Dan FairesGrowing up in a century-old home, Dan Faires learned renovation from his father and landscape design from his mother. Dan first became known as a finalist on HGTV Design Star Season 5 and is now the host of several video series on HGTV.com including his own show, “DanMade,” which highlights sustainable, beautiful and simple furniture projects made from up-cycled materials. Dan owns his own interior design and contract company, Daniel Grady Faires Design, and furniture line, Capsule Furniture.

Heidi SwappHeidi Swapp is known in the craft industry for her innovative style, trendsetting product ideas and recognizable, fanciful handwriting. Whether she’s spray painting on her scrapbook pages or creating embellishments that are completely “see-through” her boundary-pushing concepts have always made her “the one to watch.” Heidi describes scrapbooking as a lifestyle—it’s something in the forefront of her mind as she lives each day looking for stories or snippets of history she wants to capture.

David TuteraLeading wedding and entertaining expert David Tutera is hailed as an artistic visionary whose uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera has lent his entertaining expertise to brides and party planners by teaming up with Darice to create David Tutera Crafts—an incredibly popular line of accessories and embellishments to make any event stylish and fun. Currently available at Jo-Ann Fabric and Craft stores nationwide, at A.C. Moore, Pat Catan Craft Centers and Meijer’s, the craft collections are also available online at Joann.com.


Lucky AkinsLucy Akins is an artist/photographer/blogger/speaker living in Ontario. Created 3 short years ago as a means of video archiving arts and craft activities, her blog Craftberry Bush has blossomed into a business. Her work has been published in Cottages and Bungalows, American Farmlife Style, National Geographic Kids, Artful Blogger, Somerset Life, gracing the cover of Somerset Home twice. Lucy enjoys sharing her passion for watercolor, decorating and creating as she believes there is an artist in all of us.

Amy BaeslerAmy Baesler loves her tools! She grew up on a farm and fixing everything was part of daily life. She learned early that with the right tools, you can build and fix anything. Amy went on to be a mechanical engineer and test rockets in northern Utah. Woodworking has always been her favorite hobby, but with home ownership she has picked up a lot of other handyman skills. In between chasing two pint sized helpers, she shares DIY handyman tutorials, craft patterns and furniture plans on her blog Her Tool Belt.

Becky BarnfatherBecky Barnfather is blogger, speaker, piano teacher, wife and mom to two children—her son is 15 (he has autism) and her daughter is 11. She is passionate about motivating women to organize and have a relaxed and calm home (as much as possible). She’s not OCD and not a perfectionist—just a girl who loves to organize. You can find her blogging at Organizing Made Fun.

Amy BellAmy Bell is a mama of four, wife to her high-school sweetheart, and creative enthusiast. Her site, Positively Splendid, is dedicated to the creative lifestyle. On any given day you can learn to decorate your home, prepare a lovely meal, or make a handmade gift. Positively Splendid has been featured in Woman’s World, Parents, All You, Country Woman and other prominent publications, as well as earning the honor of Jo-Ann Creative Influencer in August 2013.

Vanessa BradyVanessa Brady is the owner/blogger at Tried & True, a creative lifestyle blog that has been creating and sharing original tutorials and printables for the last 6 years. Tried & True original projects have been featured by numerous magazines, company websites, and large bloggers (including HGTV, Better Homes & Gardens, Young House Love, and Consumer Crafts Winter Catalog).

Desiree CampbellAfter years of working in interior design, Desirée Campbell fueled her passion for DIY into The 36th Avenue, her own corner dedicated to anything delicious and creative. Fours years later she can honestly say that she is grateful for the many opportunities she’ve had to do what she loves while sharing, creating, and reinventing with millions of readers.


Tara CarsonTara Carson is the founder and owner of the popular website The Dating Divas. The team behind the site is a group of outrageously fun and outgoing women who LOVE being married. Everything they do is fueled by their motto “Strengthening Marriage, One Date At A Time!” Each Monday the Divas offer a fabulous date idea already completely planned out for your upcoming weekend. Throughout the rest of the week they offer FREE flirty tips, tutorials, ideas, and darling printables to keep the romance alive and the sparks flyin’.

Meta ColemanMerete (pronounced Meh-ray-tuh) Coleman has a BFA in photography and works professionally as a Prop Stylist and Production Designer. Her work has been featured in Anthology Magazine, Good Housekeeping Magazine, and Babiekins Magazine. She recently styled Merrilee Liddiard’s book Playful and has worked with brands such as Blurb, Oh Happy Day, and Handmade Charlotte. Her Production Design work can be found at norrfilm.com and projects and photography on One More Mushroom.

Rebecca CooperRebecca Cooper is a 34-year-old wife and mother of four who lives with her family in beautiful Alberta, Canada. As a photographer, crafter, author and blogger, she finds joy and fulfillment in celebrating everyday moments. She loves to read and eat chocolate, and is a firm believer in afternoon naps. Rebecca shares her family’s adventures, photo tips, simple craft projects + more at Simple as That.

Kelly CrawfordKelly Crawford’s mantra is design, sew, photograph, repeat and she has done so all over the globe as she moves from country to country with her family. Each new city brings new inspiration and new fabric districts to explore. Her blog, Sewing in No Mans Land, started while living on a tiny island in the middle of no where (hence the no mans land) and continues now while her hubby works in Kabul, Afghanistan so she is once again in “no mans land,” just a different sort.

Jaime CurtisJaime Curtis is the co-founder of PrettyPrudent.com, a design and lifestyle blog that provides inspiration and instruction to help anyone create beautiful things, food, and experiences for friends, family, and home. Jaime and Jacinda explore the globe and their backyards to bring you tips, ideas, and projects that make life at home simpler and more beautiful. Jaime is the author of three books of Prudent Advice, and she and Jacinda’s first book together, Pretty Prudent Home, will be in stores March 31, 2015.

Whitney CurtisWhitney Curtis is currently the Sr. Editor, Blogger Relations, at The Home Depot. She drives the strategy and execution of our blogger relations programs while also managing internal as well as external relationships. Originally joining The Home Depot as a Sr. Editor for The Home Depot Blog in 2013, she was responsible for content creation, coordination and editorial planning. Before joining The Home Depot team, Whitney worked in the non-profit field, while also writing for her own blog, The Curtis Casa.

Allison CzarneckiAllison Czarnecki is a writer, stylist, entrepreneur, speaker, blogger, and founder of Petit Elefant, an award-winning online modern lifestyle magazine focusing on Home, Family, Style, + Travel. She’s a legit card-carrying member of the PTA, world-traveler, lover of life. Allison’s work has been mentioned in the New York Times, NBC Chicago, the Utah Daily Herald, and Salt Lake Tribune among others. Her best work is as a mother to her children, a 15-year-old daughter and 10-year-old son, and wife to her sexy Polish husband.

Jamie DorobekJamie Dorobek is a DIY enthusiast, lover of fried okra, wife, new mama, and a social media junkie! She started C.R.A.F.T., a nifty little acronym for Creating Really Awesome Free Things, in February of 2010. Two years later, she quit her high school special education teaching position to pursue C.R.A.F.T full time and started another site called Really Awesome Costumes. Jamie has taught DIY classes at Home Depot, IKEA, and Michaels, and has worked with brands such as 3M, Martha Stewart Crafts, Scotch Tape, and Jo-Ann’s.

Caroline DrakeCaroline Drake is the author of Armelle Blog. She has been blogging over there for the past 8 years. Her favorite things to blog about are recipes, DIY tutorials, home decor, parties, fashion, and travel. She also teaches cooking classes locally and loves to work on projects for her home, do crafts with her kids, and host parties. Caroline just built her dream home in Utah where she lives with her three children and husband.

Amy EllisAmy Ellis is an author, fabric and quilt designer, quilter, blogger, wife and mom to four. Her books include Modern Basics, Modern Basics II, Modern Neutrals, and Think Big and she has contributed to a number of other books. She lives with her family in a small town in the Utah mountains, where the hot summers and cold winters are a great excuse to stay inside and sew! Amy writes a regular column in Quilty magazine about quilting on your home sewing machine and posts regularly at Amy’s Creative Side.

Simple Simon & CoElizabeth and Elizabeth are two girls who married brothers and ended up with the exact same name: Elizabeth Evans. Aside from sharing a name they are also the same age, have the same number of children, and are both former school teachers. They blog together over at Simple Simon and Company where they write daily about sewing, quilting, crafting, and the art of homemaking. In the 5 years they have been blogging together, they have considered themselves very blessed to have been able to share their work on television, in magazines, through instructional videos, and this spring by releasing their first fabric line.


Linda GardnerA self-professed craft addict and shoe lover, this busy mom of 3 small children never slows down! Linda Gardner is the owner of Craftaholics Anonymous®, a craft blog focused on inspiring women to be creative. When she’s not crafting, decorating, or attempting to cook, Linda can be found stepping on Legos, playing Go Fish, or eating licorice. Linda also enjoys running and helping her husband with his brand new start-up business.

Haeley GiambalvoHaeley Giambalvo blogs about simple DIY projects that make a big impact at Design Improvised. Almost all the home decor and holiday crafts on her blog can be completed in under an hour for under $20. Her projects have been featured on Martha Stewart, Better Homes and Gardens, Good Housekeeping, Apartment Therapy, and BuzzFeed websites, among others. Haeley lives in San Antonio, TX with her husband and two daughters.

Mimi GoodwinMimi Goodwin is the creator of the outrageously popular Fashion, Lifestyle, and DIY blog, MimiGStyle.com, as well as the MimiGStyle YouTube channel, which houses DIY projects, health and fitness tips, product reviews, highlights from her annual “Sewing, Fashion and Style” conference, and your everyday family shenanigans. Her axiom, “Buy It, Make It, Mix It, Rock It!,” is the mantra for thousands of daily followers, as well as industry professionals.

Twin TestedBrooke and Brittany Graham graduated from BYU in Broadcast Journalism and currently work at KUTV, the CBS station in Salt Lake City. They created Twin Tested to support their weekly TV segment. During each segment, they test out a beauty, fashion, fitness or lifestyle product and give an honest review. They love the blogging world and all of the creativity and community the internet has created.

Rhonda GreeneWhen Rhonda Greene started dabbling with HTML in the mid 90s, she never imagined her new hobby would one day become a career. Combining her self-taught web design skills with her passion for DIY and crafts, she took the leap into blogging in 2009, which eventually led to a position as Creative Director for Houndstooth Media Group. You can find her online at her personal blog, Mrs. Greene as well as at Dollar Store Crafts where she oversees daily operations as the site’s Editor.

Mandi GublerMandi Gubler is the fearless DIYer behind the popular blog Vintage Revivals. She is a self-proclaimed thrift store junkie, craigslist stalker (not the killing kind) and DIY diva. Vintage Revivals has recently been named Best DIY Blog by both Better Homes and Gardens and Apartment Therapy and is full of gutsy projects and ideas to make you look at your home differently.


Jen HadfieldJennifer Hadfield features affordable how-to projects every day on her blog Tatertots & Jello. Her style is approachable, modern and warm, showcasing DIY, design and décor projects. She designs the Home + Made lines of paper and embellishments through American Crafts, ideal for not only scrapbooking but for creating DIY and home décor projects. One of her favorite—and most popular—ongoing series features the renovation and expansion of a 1905 mountain cottage.

Emily HerrickEmily Herrick began her creative journey at a young age, drawing on her bedroom walls. Dabbling in the crafty arts most of her life, she’s been designing quilt patterns since 2006 under the hilarious name Crazy Old Ladies. She also self published the e-book Geared for Guys. Emily joined the team at Michael Miller Fabrics as a licensed fabric designer in 2011 and will release her sixth collection, Sodalicious, this spring. Emily lives in Utah with her husband and three children.

Amanda HerringAmanda Herring began designing quilting patterns in 2008 under the name The Quilted Fish. In 2010 she started designing fabric for Riley Blake Designs and to date has produced eleven fabric lines with them. Amanda loves to create new things but is even more passionate about helping others see their creative potential. Her goal is to make the world a better place, one creative person at a time.

Rachael HerrscherRachael Herrscher is the founder and CEO of TodaysMama.com. She was named one of the Top 5 CEOS to Watch on Twitter by Business Week magazine and one of Utah Business magazine’s 30 Women to Watch in 2009. She was also featured in the book Upstarts: How Gen Y Entrepreneurs are Rocking the World of Business. When she’s not hiking the gorgeous Utah mountains near her home in Salt Lake City with her family, she’s running daily operations and planning the next Click Retreat.

Rachel HollisRachel Hollis is the founder of the popular lifestyle blog TheChicSite.com and Los Angeles-based event-planning firm, Chic Events. At 27 she was named by Inc. Magazine one of the “Top 30 Entrepreneurs under 30.” She has designed and produced fabulous parties for many of Hollywood’s elite and is a lifestyle expert for shows like The Talk, EXTRA and The Nate Berkus Show. Rachel has been featured in People, InStyle, Cosmopolitan, Redbook, OK! Weekly, Entertainment Weekly, Better Homes and Gardens and Entrepreneur.

Phil HollowsPhil Hollows is the Founder & CEO of FeedBlitz, the email marketing, RSS feed and social media automation service. Phil started what became FeedBlitz in 2005, raising private equity investment in 2006. He’s also the author of “List Building for Bloggers”—email marketing for the rest of us. Stateside for 22 years, father of two teensand& living in greater Boston, MA, Phil enjoys hearing from folks here how much they love his accent, and from friends and family in England how American he sounds.

Holly HomerHolly Homer has been a blogger since 2007 and is one of the women behind Kids Activities Blog. She loves teaching what she has learned both at the Business 2 Blogger blog and her YouTube channel. Holly has been featured on multiple radio interviews, TV appearances and podcasts. When she isn’t writing, photographing, playing with her family or clearing the kitchen sink of dirty dishes, she might have snuck away to play in a poker tournament.

Vintage Rose WrapsSisters Katie Hughes and Ginny Winters are the owners of Vintage Rose Wraps and Flipped Bird, two Handmade-In-The-USA businesses with products sold in stores across the country that have been spotted on an impressive star or two. Mothers to 5 children each, they seem to balance family life while running their businesses living in separate states.


Susan JacksonSusan Jackson is the VP of content partnerships for Ahalogy, a tech startup focused on Pinterest content marketing. She equips bloggers and content creators with world-class Pinterest marketing tools and get their content featured as pins for the world’s biggest brands. Susan co-founded the blog Working Moms Against Guilt and is a regular contributor to iBlog Magazine. She earned a master’s degree at Northwestern University’s Medill School of Journalism and a bachelor’s degree in journalism at Miami University.

Brittany Watson JepsenBrittany Watson Jepsen is a designer and stylist and blogger at The House That Lars Built, a craft and lifestyle blog. Her work has been featured on The New York Times, The Today Show, Vogue, CNN, Le Monde. She teaches an online class called The DIY Blogger Handbook and teaches paper flower and craft workshops around the world. She sells her designs in her Etsy shop housethatlarsbuilt.etsy.com. She loves color and pattern and started an Instagram project #CraftTheRainbow to capture it.

Ruthie KnudsenRuthie Knudsen is the author of Cooking with Ruthie and loves everything about food! Her passion for cooking was passed down to her by her grandmother whose 60s cooking show was the inspiration for Ruthie’s blog. Ruthie is the mother to three amazing kids and two dogs. Fall of 2013 has started a new adventure in Ruthie’s ‘foodie’ life—she began a program in Culinary Arts at a local university.

Sarah KubelkaSarah Kubelka is the Social Marketing & Brand Communications Manager for Darice. She discovered a love for crafting and DIY after joining the company and loves getting inspired by the amazing bloggers she works with. Sarah is a dessert addict, animal lover, a bit of a perfectionist, and obsessed with trying new Pinterest recipes.


Kim LaytonIn 2008 Kim Layton took her lifelong love of making things to a whole new level. She and her husband “bet the farm” on a new online business. It worked and Kim is now a full-time professional blogger, craft book author, and creative business coach. She blogs about Etsy business and all manner of DIY crafty things at EverythingEtsy.com, shares tutorials and inspiring creative ideas at HandmadeandCraft.com, and reveals a more personal side at KimberlyLayton.com.

Lisa LeonardLisa Leonard creates handmade jewelry out of her California workshop. She and her husband work together in their business and raising their two boys. They have built a thriving business through social media and want to use that business for good—both locally and globally. They are currently working on expanding jewelry production to The Dominican Republic. Raising two boys, one with special needs and running a business together means life is generally crazy, and they wouldn’t have it any other way!

Maria LichtyMaria Lichty is a recipe developer, freelance writer, food photographer, and one-half of the food blog Two Peas and Their Pod. Maria and her husband Josh enjoy creating and sharing recipes that are simple, fresh, and family friendly. Maria has been blogging for six years and is a cookie connoisseur with over 125 cookie recipes on her blog. She has appeared on the TODAY show and Two Peas and Their Pod has been featured in Better Homes and Gardens Magazine, Cooking Light Magazine, and Taste of Home Magazine.

Gina LukerGina Luker is the author of the popular DIY blog The Shabby Creek Cottage and owner of the successful Etsy shop The Shabby Creek Shop. She is a writer, photographer, and lover of all things handmade. Her work has been featured by Etsy and in many magazines, including Brides Magazine, Somerset Home, and Romantic Homes. She wades through life, one project at a time, alongside her husband and children.

Carol MillironCarol Milliron is the SVP of Client Engagement for SheSpeaks where she leads word-of-mouth marketing campaigns for brands such as P&G, L’Oreal, Heinz and Pepsi. Over the course of her career, she has driven marketing communications strategy for brands such as The Original HoneyBaked Ham Company, Atlanta Bread Company and Tiffany & Co. Carol has spoken at conferences produced by organizations such as PRSA and WOMMA on topics ranging from media relations to influencer activations.

Alejandra MorinAlejandra Morin is a Marshmallow designer, author, Social Media Manager for @KRAFTJetPuffed, foodie, mommy, painter, and a crafty DIYer. She started The Marshmallow Studio in 2010. The Marshmallow Studio is the #1 resource for marshmallow design inspiration, ideas, news and recipes. Alejandra’s first book, mARTshmallows: The Art of Designing with Marshmallows, is now available in both hard and digital copies.

Melissa MortensonMelissa Mortenson is the author of the Polka Dot Chair blog which is in its 7th year of sharing fresh and creative ideas with readers.She is the author of “Project Teen, Handmade Gifts your Teen will Actually Love” from Stash Books. Her first fabric line “Derby Style” will be released in January 2015 by Riley Blake Designs. A mom of 3, she considers herself lucky to be living in Kentucky.

Classy ClutterMallory Nikolaus and Savannah Kokaliares are best friends and the brains behind the popular DIY blog, Classy Clutter. Their blog keeps them connected from Arizona to New York. Classy Clutter is a one-stop-shop for all things creative from DIY projects, home decorating, crafts, recipes and more. They have been featured on many popular websites including Oprah.com, HGTV, Good Housekeeping and Country Living.

Jill NystulJill Nystul is the founder of the website One Good Thing by Jillee, which receives on average 5 million monthly page views. She is a Parents magazine blog award winner and her work has been featured on People.com and Oprah.com among many other sites. Nystul lives in Heber City, Utah with her husband and children. A book about her life and blog will be out this spring.


Pinch of YumLindsay and Bjork Ostrom, the dynamic couple behind Pinch of Yum, have created more than just another food blog. Behind the scenes is a successful business model that turned a $20-a-month hobby to a 6-figure annual small business. One of the secrets to their success is their goal to share useful resources for other bloggers. Lindsay produced a food photography e-book called Tasty Food Photography and just released Everyday Healthy, an e-cookbook with a nutrition guide. Bjork focuses on the business side of the blog and in addition to his monthly Pinch of Yum Blog Traffic Income Report, he produced Food Blogger Pro, an online resource sharing the secrets behind a successful food blog.

Amy PetersenAmy Petersen (Seine Macarons) loves making macarons because they are such a challenging dessert to perfect. She’s been working on this process for 4 years and is excited to share her knowledge at Snap. She’s owned and operated her small business providing macarons for weddings, parties and corporate events for the last few years. Along the way she’s made every rookie mistake possible and hopes to help you avoid them and make a beautiful, delicious piece of art you can replicate in your own kitchen.

Angel PetersonAngel Peterson has a bachelor’s degree in Film Studies from the University of Utah with a professional background in film, television, radio and ad production. Angel currently divides her time between her small production company Angel Dawn Productions, her online sewing and crafting blog Fleece Fun, her two little girls, toddler boy, husband and on very good days also manages to get the dishes done.

Alison PrinceAlison Prince is the Founder and President of PickYourPlum and Co-Founder of How Does She. Alison has learned the power of building businesses a couple at a time. She has been featured on Forbes.com and as one of the top 30 women to watch in the Utah Business Magazine. While running these businesses, she travels to China on a regular basis to work with top manufactures to produce products for PickYourPlum and recently products for HowDoesShe.

Abby SchallerAbby Schaller is a Sales Specialist at ShareASale.com, Inc., an affiliate network based in Chicago that connects online merchants with affiliates. She studied Business Management and Public Relations at Ohio Northern University. Abby maintains her own blog at SchallWeGetAway.com and enjoys teaching the ins and outs of affiliate marketing to prospective clients. Being a native of Cincinnati, she likes cheering for the Bengals and loves playing beach volleyball on the shores of Lake Michigan.

Sara SchmutzSara Schmutz has always been in love with parties and celebrating. Sara started Confetti Sunshine as a place to share all her party ideas. She has been asked to contribute to numerous blogs such as Eighteen25, Pizzazzerie, and Handmade Charlotte. She has also been featured on Pottery Barn, Disney’s Baby Blog, Huffington Post, and Apartment Therapy. She has learned some great tips for making blogs more successful and she can’t wait to share!

Tosha SeeholzerTosha Seeholzer is a graphic designer, hand-letterer, mama and night owl. She has a BFA in Graphic Design and enjoys using hand-lettered words to inspire, motivate and uplift. She has worked with brands such as Microsoft Bing, DropBox, Freshly Picked Moccassins, The Alison Show, Michelle Money, The Beauty Destination, Albion Fit, Babiekins Magazine and MomsBest Network. You can see her most recent work and projects at Hello Tosha Design Co. and @hellotosha on Instagram.

Kim SixKim Six has been publishing on Blogger since 2009. Her blog, The Kim Six Fix focuses on DIY projects, home improvement, decor, crafts and recipes. Recently she launched a Blogspot-specific consulting service to help other bloggers using the Blogger/Blogspot platform optimize their content in order to increase traffic and revenue without having to migrate to WordPress. She currently lives (on a binge diet of iced coffee and HGTV) in the San Francisco Bay Area with her husband, three crazy kids and a cat named Charlotte.

Amy Smart headshotAmy Smart learned to sew and collect fabric from her mom but began doing both in earnest after the birth of her first child 15 years ago. She has since worked in a local fabric and quilt shop where she designed numerous quilts andtaught beginning quilting classes. She started Diary of a Quilter in 2008 and has contributed to numerous books and magazines. Amy’s first solo book, Fabulously Fast Quilts, came out in April, 2014.

Jill SwensenJill Swensen created Being Spiffy to empower women to accomplish whatever they set their minds to. A self-proclaimed “Jill of all trades,” she shares tips and tutorials about everything from beauty and baking to DIY and entertaining. Anything to make life a little more awesome.


Emily TaylorEmily Taylor has designed over a dozen fabric collections for Riley Blake Designs since 2009 and is entirely self taught. She is also the founder of a new web platform called PatternJam.com where users can design a quilt pattern and audition new and upcoming designer fabric in that pattern for free. PatternJam.com was listed as one of Utah’s Hot 100 Startups of 2014! She is also the mother of 3 children and loves to mountain bike, ski and sleep.

Kris ThurgoodKris Thurgood owns My Girlfriend’s Quilt Shoppe and My Girlfriend’s Attic retreat center in Logan, Utah. She has been featured on national television shows including The Rachael Ray Show and The Nate Berkus Show. She and her twin sister began hosting the popular online show The DIY Dish in 2010, which featured craft and fabric-related projects. She is a monthly contributor to the local NBC affliliate lifestyle television show Studio 5. In 2011, she was named among the top 40 women entrepreneurs by LaunchHer.

Brooke UlrichBrooke Ulrich owns All Things Thrifty, which is an online destination geared to the typical, busy, American woman! Brooke is a former college professor with a master’s degree in corporate communications but her main passion is decorating. She is a treasure hunter and loves to find a good deal. Brooke specializes in refinishing furniture, upholstery, and room decor. Brooke was a contestant on Craft Wars and has been featured on HGTV, Elan Magazine, and is a Better Homes and Gardens Live Better Style Blogger.

Vivienne WagnerVivienne Wagner has been writing The V Spot blog since 2009 where she shares craft projects and funny stories about her kids. In 2014 she founded Houndstooth Media Group, a social media marketing company, and began working with companies and individual clients to develop brand awareness, content strategy and social media marketing plans. Vivienne lives in the L.A. area with her husband and 4 boys and is always on the lookout for a good Cabernet.

Kristina WernerKristina Werner began her blog K Werner Design in 2006 to share her love for all things paper and stamping. Nine years later, she is not only a blogger but maintains a popular YouTube channel. In addition to blogging, Kristina teaches online card making classes at Online Card Classes, a website she co-founded with fellow blogger Jennifer McGuire, and designs stamps for Simon Says Stamp.

Jessica WoodburyJessica Woodbury is a lapsed lawyer, storyteller, single mom, loud talker, freelance writer and book nerd. She blogs at Don’t Mind the Mess. Jessica is the Digital Media Relations Strategist at Wayfair where she works in SEO and runs the Homemaker blogger program. She is also a freelance writer, a contributor to Book Riot and The Huffington Post, and the director of Listen To Your Mother Boston. She lives in Boston with her two children.

Jen WoodhouseJen Woodhouse is the author of popular DIY and design blog The House of Wood. By trade, Jen is a performing songwriter based in Nashville, TN. She’s released three albums, toured the world, and licensed her music to national television shows and films, but more recently she’s added “DIY Blogger” to her eclectic resume. The House of Wood is where Jen documents her adventures in woodworking, interior design, and life as a musician, military wife, and mother of two adorable babies.

Mitchell WrightMitchell Wright has worked in internet marketing for the last 6 years, with a focus on SEO, analytics, and monetization. He currently is a campaign manager for Qualtrics and advises with The Blog Lawyer.


Snap Team

Stephanie HansenStephanie Hansen gains her inspiration in life from the mystical power of unicorns…because unicorns do exist. Currently that power is being harnessed for the good of Snap where she works as the Director of Sales & Operations. The magic isn’t lost on her personal life; Stephanie loves being a wife, mother, trashy reality TV show watcher, social media consultant, and Diet Coke drinker.

Emily Hill Emily Hill is a social media-loving, Diet Coke-drinking, dessert-eating, yoga-addicted mother of four. (And she does most of it in heels.) When she’s not duct taping kids to the ceiling, stepping on yet another LEGO or hiding (unsuccessfully) in her closet, she entertains—and tempts—readers at Is This Really My Life. Emily currently works as the Director of Education & Editorial Content for Snap. In her spare time she’s a freelance copywriter, editor and Nordstrom Rack shopper. Diet Coke and chocolate make it all possible.

Paging SupermomBettijo Hirschi and Aimée Lowry are the Sometimes Supermoms behind PagingSupermom.com where they share printables that POP! for every occasion and lots of crafty kids ideas. Bettijo and Aimée have been guests on the Martha Stewart Show and Salt Lake’s KSL Studio 5. They also make regular appearances on NBC’s Arizona Midday. Paging Supermom’s work has been featured twice on HGTV’s Design Happens and appears each month in parenting magazine Raising Arizona Kids.

Holly JonesHolly Jones is an illustrator, designer, entrepreneur, and mom. Holly has been illustrating professionally for over 10 years. She also works with her husband designing and creating new and unique products that they sell on their website HollyBrookeJones.com and at local boutiques.


Rebecca LopezRebecca Lopez is the creative brains behind the DIY and crafting blog The Crafted Sparrow. Rebecca shares everything from DIY projects and home decor to crafts and the occasional recipe. She has made regular appearances on NBC’s Arizona Midday, and her work has been featured on popular websites like MSN, Martha Stewart, Bob Villa, and Disney Spoonful.


Beverly McCulloughBeverly McCullough began Flamingo Toes five years ago as a way to keep track of things she made around the house. She never dreamed it would turn into a full-time business and she feels so blessed it has. Her work has been featured in numerous magazines, the Live with Kelly and Michael Show, and she is looking forward to publishing her first book, 30 Minute Jewelry, this Fall. She is married to her high school sweetheart and they live in East Tennessee with their two amazing kids and two crazy cats.

Holly MoellerHolly Moeller is the Owner & Creative Director of the online shop and blog Paper Crush (formerly Paisley Petal Events). With a passion for all things pretty and paper, Paper Crush features products and inspiration related to beautiful parties, timeless stationery and fabulous design. Stripes, polka dots, pink, gold and chocolate make Holly’s heart swoon. Holly is the Director of Administrative Operations for Snap.

Katie WaltemeyerKatie Waltemeyer is a wife to her high school sweetheart and mother to their three sweet, crazy kids. She spends her spare seconds blogging at Sweet Rose Studio. In her past life she was an elementary school teacher but is now a stay-at-home momma. Katie is passionate about all things Project Life and craft related. Katie is thrilled to be heading up the Secret Sister program for Snap for the second year in a row with her partner-in-crime, Rebecca Lopez.